Ford has reached a phenomenal new landmark with sales of its ever-popular family hatchback, the Focus.
The American giants recently revealed it had reached 1.5 million sales of the model in the UK, with Essex cricketer Jaik Mickleburgh the lucky recipient of the landmark model, no doubt as part of the company’s ongoing sponsorship of Essex cricket.
Since first hitting UK roads in 1998 as a much-hyped replacement for the trusty Ford Escort, the Focus has been one, long success story.
Praised by families and motoring critics alike, the Focus has always combined comfort and safety with a stylish design and it quickly established itself as Britain’s favourite car soon after its inception. It was actually the best selling vehicle in the country for 10 years in succession until recently relinquishing that title to its ‘little sister’, the Ford Fiesta.
Ford still has high hopes of increasing its success in the UK, following positive early signs regarding the recently-launched 1.0 litre EcoBoost version – the smallest engine ever fitted to the Focus.
Though some critics initially dismissed the EcoBoost as ‘downsizing too far’, figures show the model accounted for 17 per cent of all Focus sales in the first month since its launch!No Comments